The beginning of July saw the completion of another set of customized load charts for one of our customers. This time we haven't prepared and delivered the load charts for a crane hire company but for one of the major online marketplaces for used heavy equipment and cranes namely IronPlanet.
The first contact to the marketing people from IronPlanet in Dublin we had by late summer of last year. Their intention was to discuss the possibilities to offer customized crane specifications and crane charts for the buyers of mobile cranes which are available for auction on the IronPlanet website.
For the preparation of a first load chart design we received the corporate manual including all guidelines concerning the use of the IronPlanet logo, brand colours and corporate typeface.
In the past I often had the impression that the crane hire business in general was not too much turned towards the Internet. Many crane hire websites were more looking like stuck in the first sketch instead of being a part of a professional corporate branding.